About Us


In 2014 we established our small family run business, The Entrance Newsagency, located in the main street of a small seaside town called The Entrance on the Central Coast, NSW. Over the years, we have created a rapport with locals and tourists that visit by providing excellent customer service, which has built our outstanding reputation. We are known as ‘not just a regular newsagency’ as we strive to provide an abundance of different stock. Thus in 2018, we outsourced Australian designer handbags, luggage and wallets to sell within our store at competitive and affordable pricing. We decided in 2020 to expand our reach to customers by starting our online business, By The Sea Handbags, Luggage and Gifts. This venture is to provide everyone with the ability to find great quality items and fantastic gift ideas for affordable prices.

We look forward to interacting with you, whether that be in-store at The Entrance or through your online purchase. From our family to you, Thank You for supporting a small family business by shopping local.